Unimpressed: Dior Addict Lip Tattoo

We need to talk. About Dior.

Because its recent launch is so underwhelming that it hurts to type these words. I wanted to love Dior Addict Lip Tattoo very much, I really did, I was so looking forward to enjoying it. Just how sexy is this description on their site?

Dior Addict Lip Tattoo, the first long wear lip tint by Dior, is about to shake up your makeup routine. With its 10-hour hold*, comfortable formula and weightless “no transfer” finish, the colour fuses to the lips like a tattoo just seconds after application. 

Yes, please! And when you first apply it, it looks awesome. This is 771 Natural Berry:

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I would kiss myself if I could, that’s how good it is right on the application. Vibrant, with a hint of gloss but yet matt enough to look like “my lips but so much better”.

But things begin to change very quickly. The “the colour fuses to the lips like a tattoo just seconds after application” promise is fulfilled, but not in a good way because it begins to go patchy even if you’re not eating or drinking anything.

Another half an hour and a couple of cherries later, it gets to a stage where you would want to reapply the product because by now it’s nearly gone and all is left is the patches of the former glory. But I didn’t reapply it because I wanted – and needed! – to apply a thick layer of a good lip balm to heal my dried-out lips.

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Dior does promise “bare lip sensation – extreme weightless wear” on their site, but I didn’t expect it to be so literate where the product just disappeared in half an hour, leaving me with bare lips indeed. It gave it chance after chance, day after day, but on day 7 of trying to make it work, I’ve given up.

And it makes me sad. This failure would have been forgivable if I had eaten something. It also would have been forgivable for a cheap drugstore lip stain. But this is Dior and this is £25, so it’s unfortunate, unforgivable and underwhelming.

Final thoughts on Dior Lip Tattoo? Read my lips:

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To not end this post on a sour note, I must say that Diorskin Forever foundation that I was wearing in all the photos above (my shade is 020, light beige) is worth every penny. So is Rouge Dior Brilliant lip gloss which under-promises but over-delivers on the wearability front: it stays on for hours, fades away gracefully and leaves lips nice and soft. Guess I’ll be going back to it.

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